01
A Familiar Shampoo-Format Routine
Aurexona brings hair color into a shampoo format for at-home application. Use the directions on your bottle for preparation, application time, and rinsing.
AUREXONA HAIR COLOR · 7 SHADES · 3 PACK OPTIONS
Aurexona Hair Color Guide
5 Reasons Women Are Rethinking Messy At-Home Hair Dye
Meet Aurexona: shampoo-format hair color, seven shades, and a pack to suit your routine.
Your color, your choice. Explore the shades, compare bottle packs, and find your starting point.
Choose your shade →
Why the format stands out
Five details that make the routine easier to understand
02
A Pump Bottle for Your Routine
The pump bottle lets you dispense the product as you prepare to apply it. Follow the label for the amount to use and any equipment you need.
03
Seven Shade Choices
Explore Black, Dark Brown, Medium Brown, Light Brown, Blonde, Purple, and Red. Swatches are a guide; your starting hair color affects the finished appearance.
Explore the shades →
04
Pack Sizes That Match Your Plans
Start with one bottle or choose a larger pack. Compare the total and per-bottle prices below to see which option suits your budget.
05
Designed for At-Home Application
Make time for your color routine at home. Read the directions, complete the required patch test, and prepare your application area before you begin.
See it up close
A Closer Look at the Aurexona Routine
From choosing a shade to following the shampoo-format application steps, everything is designed to stay clear and easy to navigate.
Start with Your Shade
Choose the closest match from seven shade options before beginning your at-home routine.
Follow the Label-Directed Routine
Dispense, apply, and rinse according to the directions supplied with your product. Complete a patch test before use.
Seven Shades to Explore
Black, Dark Brown, Medium Brown, Light Brown, Blonde, Purple, and Red are available in every pack size.
Choose your shade and pack
Aurexona Instant Dye Shampoo
$34.95
$49.95
Perform a patch test and follow the final label directions before use.
Product questions
What to know before choosing
Which shades can I choose?
Choose Black, Dark Brown, Medium Brown, Light Brown, Blonde, Purple, or Red. The swatches illustrate the shade range; the appearance on your hair depends on your starting color.
Which pack sizes can I choose?
One bottle, two bottles, or three bottles. The displayed amount is the total pack price.
How do I choose my shade and pack?
Select your shade, then choose one, two, or three bottles. The price above the buttons is the total for your selected pack.
How should I prepare before use?
Read the final product label, follow all directions, and complete a patch test before applying the product.
Can I use it on chemically treated hair?
Check the product label for compatibility with your previous treatment. If you are unsure, contact service@aurexona.com before ordering.
Where can I check the ingredients?
Review the ingredient list on the product packaging before use. For ingredient or allergy questions before purchase, contact us.
How long should it remain on the hair?
Follow the application time printed on your bottle. Do not extend the application time beyond the label directions.
Will my result match the pictures?
Product visuals and swatches are illustrative, not a guarantee of an individual result. Starting color and hair condition can affect the finished appearance.
When will my order ship?
Orders are processed on business days. Available delivery estimates and shipping charges are shown at checkout; processing and transit times are separate. Read our shipping policy for details.
What is the return policy?
You may request a return within 30 days after confirmed delivery, subject to eligibility. Contact us before returning an item. Opened hygiene-sensitive products may be excluded, and preference-based return shipping is generally paid by the customer. See the full return policy.
Build Your At-Home Color Routine
Seven shades. Three pack options. Choose the combination that fits your routine and compare your price below.
Choose your shade